Target Train :: House Party

Changing from alhos to caralhos.

One advert from Adidas Original. They are quite not famous for having clips from this secssion of the brand, but they also used a cliche like people dancing, party,papapa...wich has combined with them target a lot. Using a f***ing nice art direction. Soundtrack Frankie Valli beggin remixed by DJ Pilooski.

And watch it with attention... realize how nice was this party!!!

Mudando de alhos pra Caralhos.

Vai um advert da Adidas Original. A secao da marca que nao e muito conhecida por ter divulgacao na midia usou o cliche de festa, dancinhas e gente legal. Musicao no fundo Frankie Valli beggin remixed by DJ Pilooski. e uma festa que meu amigo... Imagina so!




Uma palavra que combina com a propaganda:STYLIZERA.

Target Train

Back to the point!

This time we are back to speak about cards and evolution…
I brought you guys the new advert campaign from Visa. Do you remember the last one, talking about life is now and things like this… Oh ye! They didn’t change! Heheheh Actually they did, this time using “Go”, like a expression to encourage people to expend… YEH GO for it… Beautiful!

And this advert I show you, brings to this a nice concept. Some people believes that in terms of creation it’s unnecessary the off voice speaking in the back ground, I do as well. It explains twice. The old story of the 1+1=1.



Bye my Friend... Marcellão.

Ah... Record Reino Unido, a gente fala a sua lingua.

Target Train

Starts here when the mobile company T-Mobile decided to make a viral video in the Liverpool Street Station 11:00 in the morning on 15th January, with a dance which looks like improvisation but the choreography was practiced before. The action was advertised on indoors palate in the principals station all over London, had success and very fast it was spread on the internet. Such simple and fast idea couldn't be better done. 3.586.157 views in 1 month or less then these. Fantastic!

People from the Facebook inspired in the T-mobiles video decide to make another “flashmob” which was planed on-line, but now it became into a little problem. The Liver Pool St. station is tight for 14.000 dancers and it was closed for a wile because of the high number of curious. Whatever, nobody was arrested and no crimes were noticed. Another meeting is planning to be happen on Friday 13 on Trafalgal Square and these time we, form the Twelve0nine, are going to be there.

VIdeo T-mobile


Pics from the croud.


Thanx Guys!
MarcelloP_

target train

In life, we got many points of view to follow. You should choose one to be your main thinking line, based in references that you had, during the construction of your own character. Or not.

I came to show you two adds from Fiat, one in Italian and the other one in French. I’ve been questioning with Lucca and Filipe, about the essence of the information behind the emotional feelings that they pass. And we conclude that they made a mistake because the French video has another sort of images, words and final message but in the same context, which breaks the whole intimacy that we already developed with the first Fiat Italian’s add. They proved that it’s all about money, when they could cover this true having another idea. Or something like this.

Watch the Italian one first, so then go to the French one later.      

And i want to congratulate my friends for starting to write.

Cheers MarcelloP_

(please don't look my english mistakes)

Target Train

Nesse ano novo voltando com a minha coluna semanal...
trazendo um pouco de alegria, ou seja: Coca-Cola.



I come this year with some happyness in our lovely colum. I brought Coca-Cola, to ilustrate it a little bit!

Cheers Mate

MarcelloP_

TARGET TRAIN

Hello Guys, i was writing here a elaborated text but i did a shit and missed all the hard job...
so now i'm lazy pa caraio and i'm just going to say what is this...

it's a part of the Ad campaign of the Creative Suite 4 Master Collection, a Adobe's software...

They join the Goodby, Silverstein & Partners e a Nexus Productions from Londres to give life for this nice job...

i hope you to like... It names "The Seed" and it's about a circle of apple's seed!

See you mate...

filme feito por Goodby, Silverstein & Partners e a Nexus Productions para adobe, sobre o ciclo de uma semente de maçã. Bacana trabalhoso e legal de se conferir... Filme que faz parte da campanha do lançamento

MARCELLOP_

target train

As soon as i sow coxas post, i decide to post my weekendly brainstorm!!!

it means that, today i'm going to speak about the new Dido Album...No not about the musics but about her way to spread her work...

she request for some directors to make a movie with them point of view about Home. Cozz the name of this album is "safe trip home", so then...
it's on the site and we have here in london a lot of outdoors in the tube, and blablabla!!! but the site is so nice!

http://www.safetriphome.com/

tchau
MarcelloP_escoço

Target Train

Aproveitando a onda de postagens semanais, eu comeco hoje uma nova coluna!

Pedalando na minha Area, Publicidade, vou apresentar oque tem, teve e vai ter de legal nesse Meio...

Vou fazer a cada semana um post com: Cases, Acoes, Filmes publicitarios, Midia, historicos, lancamentos, Campanhas, Criticas, erros e acertos.

Comecando hoje com uma criacao do estúdio Art Snob. Photoshop analogico.
Um poster para uma revenda chamada Software Asli. Adobe Photoshop CS4 na vida real. Muito legal, vale a pena dar um zoom na imagem.



bastidores

E tudo isso sem acento!
Marcello P.